NAD⁺ (Nicotinamide Adenine Dinucleotide) is a naturally occurring coenzyme found in every living cell and is essential for cellular energy production, repair, and healthy skin function. As NAD⁺ levels naturally decline with age, skincare formulations featuring NAD⁺ or NAD⁺-supporting technologies help revitalise the skin by supporting its natural renewal processes and protecting against visible signs of ageing. Known for its role in promoting healthier-looking skin, NAD⁺ helps improve firmness and elasticity, reduce the appearance of fine lines and wrinkles, enhance radiance, and support the skin's barrier against environmental stressors. As one of the newest frontiers in regenerative skincare, NAD⁺ is valued for helping the skin appear smoother, stronger, more resilient, and visibly rejuvenated over time.
